Landrover versus Geely (in fact: versus the Trademark Appeal Board)

 Accusation: Geely illegaly filed the trade mark "Land Tiger" (Luhu) in 1999 by the Chinese Bureau of Industry and Commerce when it was in use by Landrover. The Trademark Appeal Board under the State Administration for Industry and Commerce rejected the appeal of Landrover. Landrover was thereafter suing the Board to revoke the Luhu trademark registered by Geely.

Date: February 2011.
Court: Beijing Municipal No. 1 Intermediate People's Court, China.
Judgement:The Court ruled that one of Geely's brand names, Luhu, written in traditional Chinese characters was registered after it had already become a well-known phrase in the automobile industry and recognised as a product of Land Rover.
Outcome: Geely lost.