Lawsuits

Chery versus Mercedes-Benz.

Accusation: Mercedes uses the "EQ" name for electric vehicles, Chery is using the name "eQ" for electric vehicles in China since 2015. Mercedes entering the Chinese market with an EQ named vehicle would impact to Chery's trademark rights.

Bureau: Trademark Office of the State Administration for Industryu and Commerce.

Date: March 2017

Outcome: In July 2017, both parties agreed that Chery has the rights to use eQ, eQ plus a number (like eQ1),  and eQ TEC in and outside China; Mercedes uses EQ Power and EQ followd by a letter (Like EQC) in and outside China.