Lawsuits

Yema versus Ford

Accusation: Ford Automobiles (China) Co. Ltd. and its local dealer Sichuan Xianfeng (Pioneer) Automobile Co. Ltd. uses the Mustang name (in English and in Chinese which is Yema)  which Yema had registered at the trademark bureau in 1986, long before the first Ford Mustang appeared in China in 2006.
Date: February 2016.
Court: Chengdu City Intermediate People's Court.
Claim: The defendants had to pay a compensation of 10 million yuan.
Verdict: Sichuan Yema won the lawsuit in 2018, but they were compensated with only 1 million yuan.